Don’t Hold Your Breath for Netflix Game Rentals
October 26, 2011
It was a little over two weeks ago when Netflix announced that they would, in fact, not be splitting their DVD service off into the short-lived idea known as Qwikster. This left customers feeling slightly better about the many changes at the company, but it also left aspects of the original Qwikster announcement — such as game rentals — up in the air. Things are just as hazy now, according to a report from IndustryGamers. In a recent meeting with investors, CEO Reed Hastings was quoted as saying, “We have yet to decide whether or not to offer video game discs. The decision will have little financial impact either way.”
My personal take? When there’s not a financial upside to a big, new potential change for a company, it probably means there won’t be a change. Especially when you’re a company trying to find a way to recover from a 71% share drop since last July, and losing over 800,000 customers in the last three months. Although, at this point I fail to see how adding a big market like games wouldn’t bolster the service.