Zynga Has Its Work Cut out for It
November 28, 2011
Regardless 0f what your opinions may be on the creator of Facebook hits such as Farmville and Words with Friends, developer/super-mega-ultra-powerhouse Zynga is undoubtedly a force to be reckoned with in the gaming world. After enjoying an absurd amount of success with its microtransaction-focused business model, this household name continues to enjoy a good deal of success. Of course, there comes the obvious question “until when?”
A recent story from the New York Times paints Zynga as being in quite the situation. After an unsuccessful attempt at buying Rovio (makers of Angry Birds) to the monocle-popping tune of $2.25 billion, numerous internal complaints have come out of Zynga portraying the studio in a pretty bad light. A lot of hearsay out of the studio implies that it has been treating its employees poorly, with cruelly long hours and an impossibly competitive environment. While dissension among the ranks won’t bring this juggernaut to its knees, the story behind Zynga’s current predicament is absolutely fascinated. The original article can be read in its entirety here.
[Original source via New York Times]