If I can make one point about Gabe’s ideas for changing the nature of free-to-play, having listened to the 7 Day Cooldown podcast, its that Gabe knows that there’s a unique price-point for every game for every customer, and he’s trying to figure out a way to exploit that so he can sell the most games.  In this case, he’s trying to affect the price point by adjusting the experience of a multi-player game so that the game is better (for the “average player” ( for once you can see my air quotes!!!)), and therefore has more value, so the price point for most individuals can be raised.  I’m of the opinion that what he should ultimately do is seek out those people in the community that make playing the game most fun by his standards, and just flat out hire them.  As a WoW player, I know I’d be more likely to run dungeons if there professional dungeon runners out there who wouldn’t chastise my poor dps/tanking/healing at the first mistake.  Is this coddling?  Yes, but it makes the game infinitely more sticky, which is what I think he’s ultimately looking for.