Call of Juarez Introduces Co-opetition in Latest Trailer

Is that even a thing? It is now.

There used to be an embeded media player here, but it doesn't work anymore. We blame the Tumbeasts.

In Techland’s Call of Juarez: The Cartel, three players will work together at working against each other. Makes sense, right? The concept, cutely nicknamed “Co-opetition”, is actually one that we’ve seen in other shooters. Human players are all fighting on the same side, but they’ll receive special side challenges through in-game text messages. So everyone will work towards a common endgame, but you’ll be jockeying against each other in a sort of meta-game. We already know that this kind of thing can be a lot of fun when implemented properly, but the jury’s still out on the new name. The Cartel will release for Windows, 360 and PS3 on July 19th.

[Image via Eurogamer.]

Nick Santangelo
Nick Santangelo
Nick Santangelo

MASH Veteran

Nick has been a gamer since the 8-bit days and a member of the MTB editorial team since January of 2011. He is not to be interrupted while questing his way through an RPG or desperately clinging to hope against all reason that his Philly sports teams will win any given game he may be watching. Seriously folks, reading this acknowledges that you relieve MTB of any and all legal liability for his actions.

The Latest from Mash

WoW! Talk! #: The Patch 12.1.5 Quiz!
October 13th, 2026

Pop Quiz, hotshot! Join the gang for the Patch 12.1.5 quiz to see what you know about all the content that is dropping in the 12.1.5 Update!

Double Tap #445: First Attack, Scott Summers, and 2XKO
October 9th, 2026

We’re back from First Attack 2027, the Scott Summers trailer rises from the ashes, and we talk about 2XKO’s player numbers versus actual engagement. We also explore Virtua Fighter’s approach to building a great fighting game rather than focusing on esports.

WoW! Talk! #328: Beta Thoughts
October 9th, 2026

The gang has been bouncing back and forth between beta and retail. Ula'tek is going down, which is where Forever human hunters already are!