There used to be an embeded media player here, but it doesn't work anymore. We blame the Tumbeasts.
Seen here in an interview with Patrick Soderlund, Todd Kenrec asks a few questions of the Executive VP of EA what some of the goals were for BF3 to push them ahead of the game. I will let the video speak for itself, but the fact that they mentioned an attention to small details like shooting out the lights in a subway tunnel, and using flashlights to blind players sounds pretty scary and amazing! Also, you can choose to be revived? That sounds like it might lower my death count on current Battlefield games. Nice.