In the most recent subscriber count worldwide World of Warcraft has lost 100,000 users since this past November, but Blizzard isn’t worried. Blizzard claims their reason for still keeping so many subscribers was the 4.3 patch, as well as their special annual pass offer. With the annual pass, players who buy a year’s worth of WoW will get a free copy of Diablo III.
I will say that the 4.3 patch did pull me back in. With the addition of Transmogrification, Void Storage, and Raid Finder they have definitely opened up the game to more than just the new content. I’m seeing more and more people doing old content in order to get gear that they think looks better.
Blizzard is expecting a revenue of $4.5 billion for 2012. Along with the launch of Diablo III and the upcoming expansion for WoW Mists of Pandaria also this year. As well as working on a new campaign for StarCraft II, Titan, and Blizzard DOTA. So to answer the question is World of Warcraft going downhill? I don’t think so, it’s just getting a little better with age.